Our Model"Sustainability is not sustainable or will have a significant impact on the environment unless it is adopted by large communities" - CEO
The Quick Fashion Business Effect
A modern-day phenomenon is quick fashion. It is like fast food, follows use and dispose strategy which encourages firms to mass-market low-quality product, producers to mass-produce and customers to buy and replace in shorter time. Until we understand the true cost, it does seem like a win-win. Textile processing, generating 1.2 billion tons of CO2 per year, has been one of the most polluting sectors. Natural resources are placed under substantial pressure to keep up with this degree of consumerism, creating high levels of contamination, including the use of poisonous substances, unsafe dyes and synthetic fabrics that enter the water system and the environment. About 70% of the textiles used in the apparel industry are manufactured in Asia, where majority of the garments industries powered by coal-fired power plants, practices bonded labors and polluting water bodies. Although quick fashion is big business, it is destroying the environment, so reconsidering the paradigm of the fashion industry and our shopping habits is critical.
Fybonachi Fashion Concept, what is it?
Fybonachi fashion concept is characterized as a regenerative mechanism with minimalistic design approach. Our clothes are manufactured using renewable energy source and has zero wastewater discharge into sewer. Importantly the clothes are designed with, ultra-durability so that it can handle more wash cycle thus increasing the life and delay the time to dispose. Manufactured using minimal process to save energy and other natural resources, no harmful chemical involved colors to avoid air and water pollution and finally sold directly to the consumers avoiding middlemen to provide clothes with high value at affordable cost. Then when they are no longer in use, it can be safely returned to the biosphere. Most of our clothes are biodegradable and can easily converted as fertilizer or compost for plants.
Shop with environmental consciousness
In Fybonachi model, goods are planned and created with the next usage in mind. Purchasing fewer and reusing more is the best and smartest thing that we can do to our environment. If one can extend at least a month in using same cloth before buying a new one, It will have a huge and constructive impact on the planet in many different ways.
In plain terms, our products are made with the notion of efficient resource, non-toxicity, biodegradability, and recyclability in mind. They were also sourced and manufactured, with high priority given to recyclable sources and ethical standards.
Our ultimate goal is making the sustainability more affordable and provide value for the consumers and at the same time do no harm to the environment or society during the life cycle of the product.
- Design for a cause
- Design for long life
- Design and produce for resource efficiency
- Design for biodegradability
- Design for recyclability
- Source and produce without toxicity
- Manufacture with renewable energy
- Source and produce with good ethics
- Reuse, recycle or compost all remains
- Promote quality as opposed to quantity
We are proudly one of the very few clothing brands located in the USA that design and produce in our own factory. In the US and India, we own clothing production facilities.
It all began in 2017. We are a community of 4 engineers preparing our final year post graduation trip to Indonesia. As our plans were full of mountain trekking and sunny beach sailing, we were excited and thought it was going to be one of our happiest moments in our lives. We wanted to explore a little deep into the sea on a brilliant sunny morning only to see the lives of fishermen. We hired a Jukung motorized boat, a small canoe style boat that is usually used for fishing, but now it is often used to carry divers deep into the ocean. It was a little windy, but good, and the guy we employed was a typical fisherman, so he explained his fishing history and his horrific tsunami memories. As we were getting hungry, we picked up our snack bag and passed around on our boat for others. The boat motor unexpectedly started rattling and halted, and that moment just frightened us all. The boatman claimed that there was nothing to panic about, that it was just a bit of fabric that got through the propeller. He said it was a very usual occurrence, although it has been getting worse lately. We all puzzled and questioned why and what kind of cloth? He grinned and said if I tell you are going to feel terrible because you guys are from the United States. We have been much more shocked now. As we said it was okay, he went on and said that several waste disposals firms or their intermediate organizations in Indonesia dump containers of used cloth every day from the US and Europe. The ship companies are ordered to dump all the clothes into the ocean as Indonesia does not have adequate dumping ground. He said this has been going on for quite a few years now, and he and his family even left their fishing company because their fish breeding grounds were damaged and their local fish species were either destroyed or moved. His eyes begin to brim with tears and said they now rely on tourism, which is a seasonal income and a challenge to feed his family. All of us felt very sorry and ashamed. Even after we returned to our hotel room that night, we never managed to get out of our guilty state of mind. We tried to do google research to figure out how real these events are and to our shocking found Indonesia dump some billion tons of plastic and textile waste into the sea every year. Further study has found that only fewer than 5% of clothes donated in the US are recycled and rest in the dump yard. We decided to work on a plan the same day to help resolve or disseminate awareness of cloth dumping. Well, we begun embracing and adhering to apparel and other items focused on sustainability. But most or all the brands that claim their goods are sustainable, cost very high, and only small community can afford the cost. If the goods are not available to most consumers, the technical viability of these luxury labels will never have a major effect on the existing environmental crisis.
All this challenge to find a successful win-win solution contributed to the creation of Fybonachi, our own apparel company, with sustainability and affordability as the key mantra. We pursued a few different tactics to make our commodity affordable, such as acquired manufacturing facilities to avoid markup costs, no commercials, no dealers, own manufacturing powered by solar/wind, zero wastewater discharge system and direct cotton farmers contracts.